MARKETING NEWS
Cheryl worked on placing our in-house designed ads and banners in the various magazines and sites, the Morph Hunt - including the weekly Live Prize Races, VIRT, drafting a new membership demographics survey, an outline of key areas of viral links and profiling places, t-shirt production research and expanding our referral programs.
Cheryl is also working on creating a media kit for Cybertown built around our "Escape Earth" campaign as well as getting advertiser partner information and creating a Cybertown Chamber of Commerce to give potential advertisers information on advertising in Cybertown.
Here is a breakdown of how people found out about Cybertown in June:
32% - Friend/Word of Mouth
13% - Magazine Ad
13% - Banner ad
9% - Weblink
8% - Search engine
6% - blaxxun
2% - Satellite TV show
2% - Magazine article
2% - Newspaper
1% - Online article
<1% - VIRT
<1% - CDROM
<1% - Postcard
<1% - Contest
10% - "Other"
BREAKDOWN (New Members only - and only those who answered - listed as a % of their category)
1) BANNERS
45% - Uproar
19% - Scifi.com
9% - Angelfire
3% - Lycos
3% - Tripod
2) MAG ADS
56% - Star Wars Insider
8% - Duelist
2% - Sci-fi Teen
1% - Star Trek Communicator
3) SEARCH ENGINES
23% - Yahoo
13% - Altavista
9% - AOL
6% - Excite
5% - Infoseek
4) MAG ARTICLES
82% - Tomorrow
2% - Teens Today (old)
2% - Popular Science (old)
5) OTHER (as % of overall)
2% - Netscape
2% - Games stuff - included gamescene.com and PC Gamer (old)
<1% - tradeshows and Sanctum Opposition CD